The focus of our mission is in detailed supervision and outstanding method of farming and transportation logistic provide consumers highest quality products at a reasonable price.
Our Story
VISION:
As Mckombo develops we envision to position ourselves in the United States as the leading importing when it comes to quality and taste of our products. As an international brand create opportunities and bring value to our consumers.
BUSINESS DESCRIPTION:
The origin of McKombo goes as far as 1973 when then, Matilde Angelica Venturas Peña, better known as grandmother had inherited some land from his father, Marcelino Ventura, and these were planted with bananas for the sole purpose of being the main source of income for the family. The trade route was mainly in nearby provinces and also local public markets in the province of Valder Mao. Don Danilo Peña, son of Dona Matilde, died 12 years later after having been an established businessman with a strong clientele within the bananas industry. In 1985 Juan Danilo dies of a heart attack which was withering leaving the legacy of a great producer and marketer of bananas who he was known and loved by the community both commercially and friendly as family man.
Following on from this sad news, the business passed into the hands of his brother who was also a major producer of bananas and today Don Danilo’s children, who had focus their college careers in Industrial Engineering adding high level of quality control and efficiency to the mass production of agricultural produce for export in the Dominican Republic. Juan and Miguel Pena focus on the production and processing of the products through their entity Landfruits SRL. The export/import side of the business is handled by other siblings who have acquired extensive experience in retail management and supermarket industries: Felipe and Denis. With the help of family friends, Felipe and Denis will establish McKombo presence in the Northeast region of the United States based in the Heart of New York and also a presence in Downtown Miami focusing in the Southeast region of the United States. The focus of our mission is in detailed supervision and outstanding method of farming and transportation logistic provide consumers highest quality products at a reasonable price. Keeping in mind a strong vision in positioning ourselves in the United States as the leading importing when it comes to quality and taste of our products. We also strive as an international brand to create opportunities and bring value to our consumers.
Our main products are divided into two typologies: Organic and Conventional, allowing consumer to choose among organic products versus conventional which is not just about high quality, but also a lifestyle choice. McKombo has its own line of Organic Produces, but we also provide labeling and packaging services for additional price to allow products to be ready for display allowing our customers to take advantage of low cost plant processing and allow our products display lifecycle to be longer at the sales site. Within these two typologies our clients can find a variety of agricultural produce, such as: Bananas, Avocados, Mangos, Lemons/Limes, Garlic, Onions, Peppers, Tomatoes, Pineapples, Strawberries, Oranges, among others.
OUR PURPOSE:
Keeping fruit cool and keeping it moving.
Industry Analysis
INDUSRTY DESCRIPTION:
McKombo will be operating in the Northeast area of the United States, servicing the organic and conventional produce markets. In the last decades, more and more people are concerned about the food they consume and the process these products go thru before reaching their plates. In this analysis, we’ll identify how McKombo will compete in this industry.
INDUSRTY TRENDS:
The produce market is affected by many trends in the general environment. Regardless of its typology, cultural trends, economic climate, legal and political conditions and environmental trends affect this market.
• Cultural Trend – The constant flux of immigrants to the United States has opened the doors for a very lucrative market in the produce section of the food industry. McKombo offers a variety of products that are positioned to satisfy the Ethnical pluralism of the East coast of the United States and beyond as well as the different levels of economic status.
• Economic Climate – The United States has one of the strongest and largest economies in the world, which translates into more spending and consumption. The large cultural diversity and strong economies of the United States provides a strong support for the growing market of organic and conventional produce.
• Legal and political condition – The Food and Drug Administration (FDA) is the regulating agency affecting the produce industry. FDA’s authority focuses on foods in interstate commerce, which include foods moving in international commerce to or from the United States.
• Environmental Trends – Society in the United States has become more conscience on how the environment is affected by the agricultural processes that products must undergo before getting to their tables. On the other hand, economic pressures and farm programs also need to emphasize maximizing food production. To bridge the needs of both the environmentally conscience market, McKombo is planning to provide their customers the flexibility of choosing between organic and conventional produce.
